Lameness in horses is a common debilitating condition — and Zoetis’ trio of powerhouse Regenerative Medicine Devices can effectively cure the illness. We just needed horse owners to know about them.
To help rebrand and relaunch these products with low awareness, in a little-known category, we created "Healing With Horse Power": A campaign that uses x-ray visuals to show how Zoetis can help supercharge a horse’s own healing capabilities.
The campaign was a success — and, today, Pro-Stride® APS is one of the most researched devices used for regenerative medicine therapies in equine care.
Digital Catalog
Brochure
Buzz Tactic Concepts
Lenticular Billboard
Roadshow buzz tactic
Step-by-step digital demo
Interactive booth
