Zoetis

Lameness in horses is a common debilitating condition. But Zoetis' powerhouse trio of Regenerative Medicine Devices offers effective treatment.

We just needed horse owners to know about them.

To help rebrand and relaunch these products with low awareness, in a little-known category, we created "Healing With Horse Power": A campaign that uses x-ray visuals to show how Zoetis can help supercharge horses' own healing capabilities.

The campaign was a success — and, today, Pro-Stride® APS is one of the most researched devices used for regenerative medicine therapies in equine care.