Reliant Flextra Credits

These days, every appliance seems to have a unique startup jingle. We harnessed these sounds and turned them into an ownable, toe-tapping soundtrack — showcasing daily energy use and advertising an exciting offer in a way that's music to your ears. Also narrated by Matthew McConaughey, the radio spots leveraged the recognizable Texan "twang" of the iconic actor. They were made complete with our custom-made appliance track, which added energy to our voiceovers and created consistency throughout the campaign.    We continued to spotlight fun moments with Hugo, Reliant's animated mascot, in our display and out of home deliverables — further catching consumers' attention and building a warm connection with the brand.