Be The Match

Question: How do you make a client cry? Answer: You recognize what they care about and express it with the conviction it deserves. Each year, the good folks at Be The Match hold a series of galas to fund their mission of saving lives through bone marrow transplants. To tie all the events together, we developed concepts to be executed through PR, signage, and decor. The theme had to stand out among competitors, persuade people to attend, and inspire them to donate. The following campaign did indeed, make the client cry (happy tears, of course)—receiving nearly $2 million in donations.